| brief introduction |
Mr. Bob Yeh, the Chairman of the company, established Lao Tsu Say
Enterprise Ltd. Their main enterprise is focused on the import and
export of international beverage brands.
As a distributor of Orangina in Taiwan, their responsibility is not
only market development but also bottling Orangina to supply to other
Asian countries. Lao Tsu Say Company also equips many professional team
members in the sales marketing force.
Orangina is marketed as a premium drink associated with fashionable and
luxurious brands. Louis Vuitton, Channel, and Lanvin serve Orangina to
their VIP guests at all their island wide shops; Swarovski, Channel,
and Swatch also serve Orangina at their fashion shows. With this unique
approach, Orangina is successfully differentiated with other soft
drinks and maintains a trendy brand position. This is now what the
Taiwan consumer seeks.
For export, Mr. Yeh created his own oriental tea drink brand, Lao Tsu
Say, four years ago. Today, the tea beverages appear in many premium
outlets like le Bon Marché gourmet and Galarie Lafayatte in France,
Harrods in the UK, and the biggest spirit chain with over 450 shops in
Netherlands.
To compete with big brands in Europe, international or local brands,
Lao Tsu Say tea drink is developed and promoted by cultural and
artistic marketing and events to secure its core value. Originating
from Taiwan, Lao Tsu Say tea drinks are appreciated and welcomed by
many Western people.
In 2005, five more European markets feature Lao Tsu Tea drinks on their
shelves. For Lao Tsu Say Enterprise Ltd., its mission is to become one
of the most well-known professional beverage companies in the world
with an emphasis on it being a Taiwan Brand. |
