Lavender Cottage is a famous hospitality chain in Taiwan. Their locations are mainly in picturesque, countryside locations and their style is therefore “rustic”. They also run a sub-brand of “Well-Being Stores” called “Purple Hill Herbal Booth” carrying skin care, herbal care items and home-made soaps. From 2009 – 11 we completed a Total Design Project for them including Brand Strategy (2009), Display Design (2010) and Shop, Product and Packaging Design (2010 – 11).
This interior redesign of their Purple Hill store on Nanzhuang Old Street, in the Tri-Mountain Scenic Area of Maoili County, Central Taiwan became a pilot project for the re-design of their stores. For this location we re-designed their style, shelving, lighting and detailing as well as introducing experience routing and product grouping.
The finished shop had a completely new fresh and bright though still homely feeling and rustic atmosphere.